There is a lot of research out there regarding what kind of relationship public relations (PR) practitioners want to build with reporters. Some research junkies say keep it professional while others conclude that a personal relationship is most advantageous for your...
So, you are sitting at your desk and a story idea pops in your head. You’re thinking, “I need to pitch this to the press or write a news release.” But, before you pick up the phone or start typing away, have you really considered whether your “news” is truly...
Probably one of the least understood and most overlooked aspect of branding is the idea of creating brand ambassadors in your workforce. And yet, this is a crucial part of achieving your mission. The experience your audience has with your employees will either build...
Whether it is formalized or not, all organizations possess some type of culture that helps to define what the organization is all about. Your culture affects employee turnover, productivity, employee engagement and customer service. We often hear people talk about how...
