Marketing & Influence Strategies

Differentiate and propel your organization

Suasion brings you a unique process and deep expertise in using influence strategies to change the way people think. A structured process based on behavioral and social sciences is used to determine the optimal influence strategies to apply to your specific situation. The result is customized, effective influence strategies that:

• Define and differentiate your organization or brand
• Increase awareness of and demand for your products or services
• Change people’s behaviors, perceptions, attitudes, and perspectives
• Engage people and communities to support your mission
• Educate and change understanding of the issues you care about

It begins with a comprehensive analysis to understand your unique circumstances and determine the optimal influence strategy. Then, innovative tactics are identified to maximize even the most limited budget. Finally, you will receive the ongoing support you need to execute the strategy and tactics – whether that means providing the coaching and consulting to support you in executing it; managing the execution for you; or a combination of both based on the resources you have available.

It doesn’t stop there. Marketing is often misinterpreted as a purely external process. However, for your strategy to be truly effective, it is necessary to ensure that all internal aspects are aligned as well. You will receive recommendations to apply your strategy in areas you may never have thought about, including your employees. Employees must be activated to not only understand the brand, but to support it, promote it and live it.  This is essential to creating a culture that aligns with your brand strategy.  Anyone who comes in contact with your organization will know whether you live your brand or just talk a good story.  Your team will know how to impactfully tell your story AND want to do so!