Are you using the best influence strategy to achieve your mission?  

Perhaps you’re communicating to your stakeholders consistently.  Perhaps you even have some very creative ways of telling your story.  But are you basing those messages on a strategy that will best influence your audience?

Suasion has a unique process and deep expertise in using behavioral and social sciences to create a strategy designed to achieve your specific objectives in your unique situation.  We call this Influence Architecture.  It is a framework upon which you can build more effective communications and, ultimately, have the greatest likelihood of changing the way people think about your organization, your mission and/or your cause.

While traditional marketing firms use marketing theories to connect a company’s product with existing needs in the marketplace, Suasion uses influences strategies to change the way people think – often when those people don’t recognize a need and are, therefore, not seeking a solution.  This is especially critical in the world of nonprofits.

If you want to determine how a behavioral science approach can enhance your communications, let us create an Influence Architecture for your organization.  Here’ what you’ll get:

• We’ll start by conducting a comprehensive assessment of your situation and the six factors that must be considered to identify the optimal influence strategy to achieve your goals.
• Based on these, we will develop your customized Influence Architecture Manual which will describe the specific strategies that should be used to optimize your communications. It will include the influence strategies that are likely to be most effective based on behavioral and social science theories, as well as messaging and branding strategies.
• Finally, we will make recommendations for integrating the influence strategies into your current communications and touch points.

As the foundation for all your communications, your Influence Architecture will improve the outcomes of your:

• Donor Solicitations
• Public Relations
• Branding Activities
• Recruitment Efforts, and even
• Employee Communications!

We want nonprofits to succeed!  We are seeing our science-based influence strategies make a positive impact on countless organizations!  No one could have predicted the turn of events of last year.  We all had to make significant shifts to keep moving forward.  As we come out the other side, we believe there is no better time for nonprofits to take advantage of new approaches that could propel them into the next season.  Because of this and our commitment to working with nonprofits, Suasion is offering our customized Influence Architecture Strategy & Manual for just $3,500 – a $1,500 savings.   But act fast because this offer is only good for a limited time!

Call today to schedule this analysis and learn how to best influence your audiences!

It’s not enough to just communicate – you need to have influence!

717-432-2468 x103, Karen@Suasion.us 

L2R: Karen Gross, Vice President and Victoria Lindstrom, President