The firm known for shifting perceptions and redefining persuasion is creating a new model for helping our clients make an even greater impact through influence strategies.
For over a decade, Suasion has been providing a wide range of marketing services to a variety of clients across Pennsylvania and beyond. Over that time, the nature of marketing has changed and our expertise in distinct areas has grown. As a result of this evolution, Suasion has redefined our vision and decided to shift our existing model to align our services even more with the deep areas of expertise and knowledge we have perfected over the years.
It has been very clear to us through our successes and impact, that strategic consultation that integrates marketing, social psychology, neuroscience, social marketing and psychology is the true essence of Suasion and differentiates us from other “marketing agencies.” We help our clients change the thinking of their target market, donors, policy makers or their employees by developing successful influence strategies that utilize multiple disciplines. To optimize our work in this area, we have elected a new model which will bring several changes to the way we do business.
Expanding what we bring because one size does not fit all.
Each client’s situation is unique. To address their situation most effectively, we believe it is best to craft a team of talent with the right skills, as well as a right understanding of the issue. Therefore, having access to a wide variety of talent is critical to maximizing our influence strategies. We are moving away from the limitations of an in-house team; and instead, we have developed and are continuing to develop a network of partners whose skills, values and life experiences can be matched to the unique nuances and goals of the project.
Suasion will consist primarily of the senior team of Victoria Lindstrom and Karen Gross who will focus on offering high level consulting services, strategy development, planning and oversight of a team of execution professionals hand-selected to optimize the specific client’s strategy.
Trading traditional overhead costs for a progressive, fully-remote team.
Without an extensive in-house staff, we do not need the overhead costs required to house them. So, we have also decided to close our bricks and mortar (literally!) building. Advances in communications technology allow us to provide the same level of service with a fully remote team. As other progressive firms have discovered, we expect this move to allow us to be more productive, collaborative and dynamic without the cost and commitment of traditional office space. Eliminating physical boundaries allows us to work with the very best talent and fit for any given situation, regardless of their location.
Our new mailing address is: 17 Camp Ground Road, Dillsburg PA 17019
Our phone number remains the same: 717-432-2468
What is NOT changing
We look forward to continuing to serve our clients with bold strategies, innovative communications and compelling experiences that influence, educate, engage and ultimately, transform perceptions.
We will continue to use influence strategies to:
- Persuade people to support a cause or social issue
- Garner community support or alleviate community opposition
- Improve perceptions of a brand or organization
- Motivate people to use a service or product
- Within organizations, improve cultures, strengthen teams and generate collaboration
- Provide opportunities for individual growth and transformation
Our influence strategies are delivered via
- Advertising
- Public Relations & Media Relations
- Crisis Communications
- Social Media & Digital Marketing
- Website Development
- Branding & Identity
- Videos & Documentaries
- Grassroots Outreach
- Experiential or Engagement Marketing
- Guerilla or Street Marketing Campaigns
- Events, Workshops, Facilitated Discussions
- Coaching
We will also continue to provide:
- Board Development & Strategic Planning
- Leadership Transitioning (internal & external communications)
- Marketing Strategy and Communications Planning
We are excited and very optimistic about the future of Suasion, which may look a little different to our many clients, friends, family, colleagues, vendors and other supporters.
Suasion looks forward to continuing its legacy of success through shifting perceptions and redefining persuasion for our many clients and causes.