Works For Me Campaign
Works For Me Campaign
Statewide initiative to educate people with disabilities about employment services and to encourage employers to consider hiring people with disabilities.
Statewide initiative to educate people with disabilities about employment services and to encourage employers to consider hiring people with disabilities.
The Story
The Works For Me Campaign was developed to encourage employment for people with disabilities. The campaign addressed common myths and misperceptions while highlighting the many benefits of hiring people with disabilities. Suasion researched and developed statewide communications to connect people with disabilities to employers and provide the resources needed to prepare for and obtain employment.
Our Strategy
Suasion developed a communications strategy that targeted several audiences including people with disabilities, youth with disabilities, educators and parents of youth with disabilities and employers. Works For Me included mass media messaging, website development, extensive public relations and media relations, social media engagement, videos for professionals and participants, and grassroots outreach activities.
Our Services
- Market Research
- Strategic Planning
- Grassroots Outreach
- Website Development and Maintenance
- Social Media
- Advertising
- Television
- Billboard
- Transit
- Radio
- Public Relations
- Media Relations
Works for Me Welcome Video
Works for Me Employer Video
Works for Me Parent Video
Works for Me Transit Advertising
Works for Me Posters
Works for Me Brochures