Our Strategy

Suasion worked with the Pennsylvania Rehabilitation Council to define the objectives of each 3-5-minute video and select both the individuals to participate in filming, as well as filming locations.

After developing a filming schedule and outlining the objectives of each video, Suasion prepared each participant with sample questions prior to their interview.

Suasion utilized our studio lighting and high-end video equipment to capture interview and “b-roll” footage of each participant. Our production crew worked to make each interviewee comfortable, asking both prepared and impromptu questions, aiming to obtain the most natural, genuine emotion from each participant.

After each day of filming, Suasion strategically edited all video and audio footage, using creative techniques to produce a compelling video that had an emotional impact and resonated with viewers. We worked with the Pennsylvania Rehabilitation Council team to finalize each of the six videos and ensured their accessibility through open captioning.