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Why Your Website Should be Accessible

“Unable to display webpage.” “Poor network connection, try again later.” Do these statements sound familiar? Do they conjure up feelings of anger and frustration? The kind of frustration that could compel someone to throw their computer across a room?...

As Communicators, We Have a Responsibility

Nonprofit organizations tend to serve a diverse group of consumers including people with disabilities.  If you handle any of the communications for your organization, you probably do a lot of writing in terms of developing press releases, case studies and...

Getting new board members on board quickly

Let’s imagine for a moment that you are the president or executive director of an organization and you have just hired four new people who report directly to you. You show them to their desks, tell them when to show up each day, hand them a manual full of...

Leaning Into Who You Are

At any social function, the first question you are likely asked after introducing yourself is, “What do you do?”  Your response probably begins with a job title followed by some semblance of your job description.  When we consider our role within our...

Accessible Events

You’ve just decided to hold an event and your mind becomes flooded with the countless to dos to make the event happen. You’re wondering where to begin and what to do next. When planning events that are open to the public, make sure that your organization’s...

Is PR Important to Achieving Your Mission?

I have three answers to this question: yes, yes and yes.  Okay, I know what you’re thinking.  My nonprofit organization has minimal resources, a tight budget, a small staff and very little time.  But, for all these reasons, I would tell you that you MUST...

Engaging Board Members

Having sat on a number of boards and counseled many more, one of the most common problems I’ve seen is lack of board member engagement. It appears as absenteeism from organization events or even board meetings, high turnover of board membership, missed...

Making your news more newsworthy

So, you are sitting at your desk and a story idea pops in your head.  You’re thinking, “I need to pitch this to the press or write a news release.”  But, before you pick up the phone or start typing away, have you really considered whether your “news” is...

Building Your Brand from the Inside Out

Probably one of the least understood and most overlooked aspect of branding is the idea of creating brand ambassadors in your workforce.  And yet, this is a crucial part of achieving your mission. The experience your audience has with your employees will...

Culture Happens

Whether it is formalized or not, all organizations possess some type of culture that helps to define what the organization is all about. Your culture affects employee turnover, productivity, employee engagement and customer service. We often hear people...

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